Shades

Creative Direction for Makeout

When asked to pitch an event at Edge at Hudson Yards that would be brand-able and bring in summer crowds, we at Makeout decided that because sunlight is such a feature of that space, we wanted to play with its properties to add to the skyline experience. Using optically clear colored films in Cyan, Magenta and Yellow we made intervention on the space, that was both beautiful and intriguing. Pairing with the sunscreen brand LaRoche Posay was the perfect match.

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