To announce the launch of a special KFC product -- “Chizza” -- here in the US, Makeout worked with KFC and Mullen & Lowe to create an incredible pop up “Chizzeria” in the East Village, in Manhattan. Inspired by classic pizzerias, we took a KFC location and re-skinned it in its entirety: creating new walls, floors, lighting and furniture in the interior, and a new facade featuring a custom mural and neon signage. Guests enjoyed finding KFC easter eggs in the interior decor, a trippy photo op, custom merch, and of course, Chizza.